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EAST OVER AUTO SUPPLY is located in Oxon Hill Maryland and has a delivery truck fleet of 11 vehicles. The arrival of traffic cameras (speed and red light) posed a great problem for Eastover Auto and its drivers. After over 20 years of operating with an immaculate record, there was a change in their operation. In the period of twelve months the store had received “unjust” traffic camera fines in excess of $1,200.00. The issue of traffic cameras presented a dilemma for the store. If they continued forcing the drivers to pay, the store risked losing valuable employees. The drivers were quite frustrated when faced with the prospect of working an entire day and having nothing to show for it.

The owner of the store, Will Foreman, saw a spot on the 11 o’clock news featuring PhotoBlocker spay - a solution for a major problem, while at the same time an “incredible opportunity.” He then went on line, researched PhotoBlocker and immediately ordered enough for his fleet and also decided to make it available to the store’s customers. Purchasing PhotoBlocker spray was Foreman’s solution to a major problem. It also created an excellent opportunity. Eastover’s customers experiencing the same frustration with speed and red-light cameras were elated when they discovered the store carried PhotoBlocker spray. Customers began spreading the word that the product worked, and that it was available locally. The profit margin PhotoBlocker generates for Eastover Auto Supply now surpasses all items found on a typical auto parts store. Unlike those other lines, (starters, alternators, axles, exhaust, etc.) PhotoBlocker does not require a tremendous investment in space, shelving, and inventory and margins are 100% greater. In a few months, PhotoBlocker has saved the store hundreds of dollars in fines, but much more importantly, generated over $65,000.00 in sales. Foreman is thrilled to carry PhotoBlocker and projects sales to considerably increase up to $250,000.00 within the next year or so. He claims “Our customers are grateful to us for making the product available.” A satisfied customer is the best sales person a store can have. Foreman indicates the only problem they have experienced with selling PhotoBlocker is keeping the shelf stocked!

WEST COAST STYLING & AUDIO of Rhyl North Wales are a new outlet who were looking to find new and original products to stock in their car accessory shop when they came upon Photoblocker.

After initial enquiries, the potential this product had to offer in terms of potential sales became readily apparent. With an increase in speed cameras throughout the UK and Ireland and an increase in drivers being issued fixed penalty tickets and points against their license West Coast Styling & Audio decided to became dealers.

“We ordered 100 cans initially but sold these within 2 weeks. Once word spread, sales increased to 300 cans by the end of the first month generating £6000 in income.

We expect this to continue simply because it’s a cost effective product that really works. Drivers all over the country are resentful of speed cameras but what’s interesting is that our shop is aimed at the young driver, yet because of Photoblockers appeal we are getting more mature drivers coming into the shop, which really surprised us”.

“Another spin off of selling Photoblocker is that it has brought in additional customers beyond our normal line of business selling high quality auto accessories”.

Thanks to Photoblocker our business has increased its customer base and generated a much welcomed extra turnover; it’s amazing”.

Photoblocker UK was formed in mid July 2004, when we discovered Photoblocker spray. We initially purchased just 100 cans of Photoblocker.

Soon after placing our first order we ordered 150 additional cans. By the time September arrived we had purchased over 4000 units. We identified the huge potential Photoblocker had in the UK so we negotiated exclusive UK and Ireland distribution rights with Phantomplate Inc., on 22nd September 2004. This deal authorized us to distribute and appoint new dealers throughout the UK and Ireland.
To succeed we needed to successfully market Photoblocker. Our first campaign started with a roadside ad that gained national media exposure. It wasn’t long before we started to appear on BBC television, Sky television and Irish television RTE1.

Photoblocker soon became a household name and we have now sold thousands of units. Our current marketing continues with appearances at the UK's largest indoor trade show the Ideal Home Show (www.idealhomeshow.co.uk). We have also struck a deal to sponsor a rally across Europe called The Extreme Sun Run (www.extremesunrun.com) and we expect to finalize more sponsorship deals by July 2005. We have also enlisted several of the UK's leading radar detector distributors who are selling Photoblocker alongside such names as Snooper and Road Angel.

Photoblocker is the fastest selling auto accessory in the UK and we appoint new dealers almost daily to achieve maximum sales potential. In return, we provide our dealers with a unique product at fair prices and the support they need to succeed.

If we are successful our dealers will be successful. We don't just see ourselves as suppliers but as part of a very important team working closely with our authorized dealers.

We would like to take this opportunity to thank the staff at Phantomplate for all of their support and encouragement.

Paul Walsh
Photoblocker UK
www.photoblockeruk.com
sales@photoblockeruk.com
Tel: 07821 522230